So if you live in the United States of America and have ever done a search for Black Friday around the holiday season (more specifically on or a few weeks before Thanksgiving day) or at any time of the year really, then you have probably seen the list of Black Friday web site results that appear in the search engines, such as Google or Bing. You may have noticed how there are several Black Friday websites that claim to be the "official" web site of Black Friday.
Now this is really funny to me, and might be to you too, when you realize that they all can't be the official Black Friday web site, right? I mean, that is just pure silliness. There cannot be five different Black Friday sites, or ten different Black Friday sites, and they all be the official one. It just simply cannot work like that. That is like having five different people all claiming that they are the spokesperson and representative for air, or the official owner of water. It makes absolutely no sense for rhyme or reason.
But it is clear why we find a world wid web on the internet with so many distinct sites who all claim to be the official one for such an event as Black Friday. You see, Black Friday is not a brand owned by a single company or organization. It is more like a holiday shared by the entire populace at large, such as Valentine's Day or Mother's Day, or even April 15 tax day.
You know that someone would have trademarked it if they could. But of course they can't. Black Friday is sort of owned by everyone. It is a holiday of sorts that everyone knows about and many look forward to as the day to purchase some high ticket items like large TVs and save big.
But back to the original point, and that is this: you have all these web sites wanting to position themselves as the official and authoritative site for Black Friday. Yet almost none of them do anything to distinguish themselves and differentiate themselves from the others, either in what they offer or in their commentary such as their blog. As for me, I would care less about being the official site, and put my effort into offering something of serious value as a way to get searchers to want to visit.
Now this is really funny to me, and might be to you too, when you realize that they all can't be the official Black Friday web site, right? I mean, that is just pure silliness. There cannot be five different Black Friday sites, or ten different Black Friday sites, and they all be the official one. It just simply cannot work like that. That is like having five different people all claiming that they are the spokesperson and representative for air, or the official owner of water. It makes absolutely no sense for rhyme or reason.
But it is clear why we find a world wid web on the internet with so many distinct sites who all claim to be the official one for such an event as Black Friday. You see, Black Friday is not a brand owned by a single company or organization. It is more like a holiday shared by the entire populace at large, such as Valentine's Day or Mother's Day, or even April 15 tax day.
You know that someone would have trademarked it if they could. But of course they can't. Black Friday is sort of owned by everyone. It is a holiday of sorts that everyone knows about and many look forward to as the day to purchase some high ticket items like large TVs and save big.
But back to the original point, and that is this: you have all these web sites wanting to position themselves as the official and authoritative site for Black Friday. Yet almost none of them do anything to distinguish themselves and differentiate themselves from the others, either in what they offer or in their commentary such as their blog. As for me, I would care less about being the official site, and put my effort into offering something of serious value as a way to get searchers to want to visit.
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