During the last twenty years, Paul McKenna has released self help books and launched other self improvement subject matter, that include DVDs and CDs, which have helped millions of people in defeating their uncertainties and facilitating their wellbeing.
In addition to Paul's printed material, he has supplied indispensable help and advice through his training seminars, live events and television shows. His success and popularity have attracted a slew of well-known and superstar clientele that include Courtney Love and Naomi Campbell. His brand has also extended beyond the Hollywood elite, to include top businesses, Olympic hopefuls, musicians and royalty.
How has Paul McKenna gained such success? Well, he has quite a simple concept that is repeated through much of his work. This is that minor changes can bring about major results. This idea of making small behavioural changes to achieve your goals is central to his books on controlling phobias, losing weight and so on.
In fact, this strategy lies at the core of his "I Can" books. This series features titles such as I Can Make You Smarter and I Can Make You Sleep. Let's examine his methodology more closely using his top selling weight loss system, I Can Make You Thin as an example.
I Can Make You Thin is resolute on the fact that it is not a diet, but a weight loss system. Its basic principle is that men and women are overweight due to the fact they eat driven by their psychological needs in preference to their hunger. By way of example, an over weight person would eat too much simply because they feel tired or downcast or stressed.
As a result Paul McKenna emphasises the need to listen to your body and recognize if you're hungry. He stresses that you can eat whatever food you want and that there is nothing off limits. But your eating must not be driven by emotions, only by hunger. This means that you constantly assess the reasons why you feel like food. Do I want this bit of cake because I am tired and it is right there? Am I craving pizza because I'm upset over that phone call? The other principle point is to monitor your hunger levels while eating so that you can stop eating as soon as you feel full. Paul also employs hypnosis to assist people in making these changes to their eating patterns. He believes that everybody needs a little assistance with their concerns and that willpower alone is not enough to solve these problems.
It is thanks to straightforward strategies such as that Paul McKenna has achieved such massive success.
In addition to Paul's printed material, he has supplied indispensable help and advice through his training seminars, live events and television shows. His success and popularity have attracted a slew of well-known and superstar clientele that include Courtney Love and Naomi Campbell. His brand has also extended beyond the Hollywood elite, to include top businesses, Olympic hopefuls, musicians and royalty.
How has Paul McKenna gained such success? Well, he has quite a simple concept that is repeated through much of his work. This is that minor changes can bring about major results. This idea of making small behavioural changes to achieve your goals is central to his books on controlling phobias, losing weight and so on.
In fact, this strategy lies at the core of his "I Can" books. This series features titles such as I Can Make You Smarter and I Can Make You Sleep. Let's examine his methodology more closely using his top selling weight loss system, I Can Make You Thin as an example.
I Can Make You Thin is resolute on the fact that it is not a diet, but a weight loss system. Its basic principle is that men and women are overweight due to the fact they eat driven by their psychological needs in preference to their hunger. By way of example, an over weight person would eat too much simply because they feel tired or downcast or stressed.
As a result Paul McKenna emphasises the need to listen to your body and recognize if you're hungry. He stresses that you can eat whatever food you want and that there is nothing off limits. But your eating must not be driven by emotions, only by hunger. This means that you constantly assess the reasons why you feel like food. Do I want this bit of cake because I am tired and it is right there? Am I craving pizza because I'm upset over that phone call? The other principle point is to monitor your hunger levels while eating so that you can stop eating as soon as you feel full. Paul also employs hypnosis to assist people in making these changes to their eating patterns. He believes that everybody needs a little assistance with their concerns and that willpower alone is not enough to solve these problems.
It is thanks to straightforward strategies such as that Paul McKenna has achieved such massive success.
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